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Opening night for NBC’s new Millennial-targeted series, Quarterlife, was an unparalleled disaster.

The drama series which made headlines about its transition from internet to TV, “Quarterlife,” succeeded in being a flop in its NBC debut Tuesday night, having the worst ratings in at least 20 years, according to Nielsen Media Research.

The brazilian-dollar question now becomes: what happened?

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7 Comments

  1. Euphrosyne, February 28, 2008 at 1:12 pm :

    #1 Yes, it sucked. Cyclical generation theory aside, it just sucked.
    #2 How old were the developers, I wonder? It’s a rare, rare talent to accurately gauge the tastes of a different generation – Aaron Spelling wasn’t a legend for nothing; he had a real, if generally revolting, gift.
    #3 My last hunch – do Millennials really want to watch shows about people like them when they can just watch themselves instead?

  2. Dr. Slammy, February 28, 2008 at 1:18 pm :

    This last one is a great question, and one I can’t answer. But it’s the sort of thing people who make their livings off TV need to get answered, and in a hurry.

  3. debby, February 28, 2008 at 3:13 pm :

    Wow. Even Viva Laughlin pulled a 2.3 share, and holy crap, was that ever mediocre.

  4. pookapooka, February 29, 2008 at 9:50 am :

    the Teevee is for Old People — just look at the plethora of pharm ads.

  5. Sunfell, February 29, 2008 at 12:24 pm :

    TV? Who watches that any more? I mean, except for Battlestar Galactica? Heck, if I can crank up the ol’ browser and watch ‘Jericho’ (or pretty much anything else) online, why should I bother to ‘tune in’ (what an archaic term!) and watch it on TV?

    I’ve had my ‘quarterlife crisis’. I survived it. Life goes on. Welcome to the 21st Century, where the quality of programming is inversely proportional to the size and definition of your set.

  6. Euphrosyne, February 29, 2008 at 3:40 pm :

    Welcome to the 21st Century, where the quality of programming is inversely proportional to the size and definition of your set.

    You had me until this – what does it mean, exactly?

  7. nebris, February 29, 2008 at 3:48 pm :

    It failed because it was lame. Hell, I couldn’t even watch it when I was on-line.

    I suspect this will have a better chance: http://www.sanctuaryforall.com/social_sanctuary/home.php

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