Archive for March 15th, 2008


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Imagine a great artist whose work is seen on a daily basis by hundreds of thousands of people. Yet, even though many not only enjoy, but are transported by, his triumphs, they don’t know his name. (We’re not speaking of sculptures in public places. However small, the artist’s name is usually inscribed or affixed.)

It’s not that this artist is neglected. His many honors include MIT’s Eugene McDermott Award, one of the most coveted arts awards in the US, and election to France’s “Les Arts et Lettres.” Ordinarily, this author is disinclined to celebrate the most successful and wealthy. It’s just that this man’s work demonstrates the extent to which developing a public space can set the viewer’s spirit free from its earthly moorings.

Yes, Spaniard Santiago Calatrava works in the field of architecture, which, in the US, is only intermittently thought of as an art by the public. We prefer form or flash in our architecture, not art. Full story »


In today’s special edition of SVR, S&R asks a critical question: what the fuck is wrong with you people?

Let’s start here. While we watch, will somebody get Drs. Phil and Laura on the line?

YouTube Preview Image Full story »


Ad recall? My ass(umptions)

Posted on March 15, 2008 by Guest Scrogue under Business & Finance [ Comments: 6 ]

by greg stene, ph.d.

This is a blog about advertising.

Advertising’s built in part, on persuading people. So, as a matter of self-defense, I naturally reject everything anyone says about it and detest all considerations by everyone.

If you know me (personally as a creative/strategist in the business, or as an assistant professor of advertising), you know that I really think most advertising is poorly considered, lacking in creativity, and the business rationale we use to justify most of it is pure meth – a lot of stupidity that quickly kills your company (and your budget).

But I believe really smart advertising can and does exist, rarely. Full story »