Comments on: Ad recall? My ass(umptions) http://www.scholarsandrogues.com/2008/03/15/ad-recall-my-assumptions/ Think - it ain't illegal yet... Sat, 21 Nov 2009 03:32:11 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Russ Wellen http://www.scholarsandrogues.com/2008/03/15/ad-recall-my-assumptions/comment-page-1/#comment-25621 Russ Wellen Sun, 16 Mar 2008 04:36:05 +0000 http://www.scholarsandrogues.com/2008/03/15/ad-recall-my-assumptions/#comment-25621 Hasn't TV advertising passed the point of diminishing returns in that its frequency, now up to what seems like one commercial every seven minutes, is driving away viewers? When I was young, I used to laugh at my parents, who grew up on movies, when they would complain about all the TV commercials. I found a lot of them entertaining at the time. Now that I'm older, I think it's the <em>young,</em> raised on the Web, who don't stand for TV commercials. TV -- at least network TV: Its time has passed. Hasn’t TV advertising passed the point of diminishing returns in that its frequency, now up to what seems like one commercial every seven minutes, is driving away viewers?

When I was young, I used to laugh at my parents, who grew up on movies, when they would complain about all the TV commercials. I found a lot of them entertaining at the time.

Now that I’m older, I think it’s the young, raised on the Web, who don’t stand for TV commercials.

TV — at least network TV: Its time has passed.

]]> By: Chuck Connors http://www.scholarsandrogues.com/2008/03/15/ad-recall-my-assumptions/comment-page-1/#comment-25508 Chuck Connors Sat, 15 Mar 2008 21:43:20 +0000 http://www.scholarsandrogues.com/2008/03/15/ad-recall-my-assumptions/#comment-25508 When I was working in advertising (small agency in Macon Georgia) some years ago, I was influenced by three men: Claude C. Hopkins, David Ogilvy and David N. Martin. All three mens' measure of ad effectiveness was/is, does it sell the product or service? A methodical researcher can get a good idea of that by the use of copy testing. When I was working in advertising (small agency in Macon Georgia) some years ago, I was influenced by three men: Claude C. Hopkins, David Ogilvy and David N. Martin. All three mens’ measure of ad effectiveness was/is, does it sell the product or service? A methodical researcher can get a good idea of that by the use of copy testing.

]]> By: Dr. Denny http://www.scholarsandrogues.com/2008/03/15/ad-recall-my-assumptions/comment-page-1/#comment-25443 Dr. Denny Sat, 15 Mar 2008 16:25:57 +0000 http://www.scholarsandrogues.com/2008/03/15/ad-recall-my-assumptions/#comment-25443 Nice work, Greg, It's good to have you at S&R. Nice work, Greg, It’s good to have you at S&R.

]]> By: Support this story on Stirrdup http://www.scholarsandrogues.com/2008/03/15/ad-recall-my-assumptions/comment-page-1/#comment-25419 Support this story on Stirrdup Sat, 15 Mar 2008 14:11:08 +0000 http://www.scholarsandrogues.com/2008/03/15/ad-recall-my-assumptions/#comment-25419 <strong>Ad recall? My ass(umptions)...</strong> This story has been submitted to Stirrdup. Your support can help it become hot.... Ad recall? My ass(umptions)…

This story has been submitted to Stirrdup. Your support can help it become hot….

]]> By: www.buzzflash.net http://www.scholarsandrogues.com/2008/03/15/ad-recall-my-assumptions/comment-page-1/#comment-25418 www.buzzflash.net Sat, 15 Mar 2008 14:05:42 +0000 http://www.scholarsandrogues.com/2008/03/15/ad-recall-my-assumptions/#comment-25418 <strong>Ad recall? My ass(umptions)...</strong> Personally, I would like to see TV continue to receive a lot of dollars in ad placement. I like watching good, well-produced shows. As we move to the Web, those BigTime dollars now available for production will go away, and we’ll begin to see cheap, ... Ad recall? My ass(umptions)…

Personally, I would like to see TV continue to receive a lot of dollars in ad placement. I like watching good, well-produced shows. As we move to the Web, those BigTime dollars now available for production will go away, and we’ll begin to see cheap, …

]]> By: Ad recall? « Black Dog Strategic http://www.scholarsandrogues.com/2008/03/15/ad-recall-my-assumptions/comment-page-1/#comment-25415 Ad recall? « Black Dog Strategic Sat, 15 Mar 2008 14:02:18 +0000 http://www.scholarsandrogues.com/2008/03/15/ad-recall-my-assumptions/#comment-25415 [...] I’ve ever met) has some interesting thoughts on advertising recall (or the lack thereof) in a new post over at Scholars & Rogues. A snippet: Secondly, simply because one can recall an ad, doesn’t mean it has had a positive [...] [...] I’ve ever met) has some interesting thoughts on advertising recall (or the lack thereof) in a new post over at Scholars & Rogues. A snippet: Secondly, simply because one can recall an ad, doesn’t mean it has had a positive [...]

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