Comments on: Media 2015: Same as it ever was. But different.

By: pookapooka

pookapooka — Wed, 26 Mar 2008 18:34:15 +0000

See my commentary re: New York Times. As for the teevee corps, they, along with those lovely enabling prostitutes in our elected government whose votes they casually buy, have completely eradicated the now-laughable principle of honest public service as the essential part of their privilege (another so-quaint term) of licensing (yet another) what is supposed to be a public utility.

Good riddance to all these greedy monsters, whose only motivation to keep their hearts beating is to serve the even greater greed of their traitorous oligarch owners. Ta ta, lemmings, have a nice jump. Electronic irrelevance, a tabloiditude a la National Enquirer, awaits you at the bottom of the cliff.

By: JS O'Brien

JS O'Brien — Wed, 26 Mar 2008 00:46:38 +0000

Just a few questions:

1. How will the Web absorb all this new advertising? If everyone wants a banner, won’t the cost/return ratio decline? Won’t that tend to drive advertising money elsewhere?

2. If you get your on-line connectivity on a cable, what’s the difference between getting moving pictures over the Net and moving pictures without a modem? It’s all digital, right?

3. If the networks fight back by making better programs, won’t that tend to increase TV viewership? Couldn’t that reverse a trend?

4. If advertising on the Net is all about great moving pictures, won’t that open up whole new avenues of creativity for creative people?

By: Russ Wellen

Russ Wellen — Tue, 25 Mar 2008 18:24:30 +0000

Enlightening. Whoever thought TV’s star would dim so fast. It seems like only yesterday that its emergence was threatening the movie industry.

By: Jon

Jon — Tue, 25 Mar 2008 00:07:40 +0000

Very different, indeed, if advertisers actually allow that interaction you mentioned. So far, it looks like they aren’t looking in that direction. The current course of “targeted advertising” is a sham. Consumers need direct feedback to the online advertisers. Consumers should be able to choose not to be shown a particular ad, or class of ads. Free content exchanged for my attention is fine,if they would just quit pushing these singles ads at me.