CNN’s prime-time ratings — those hours between 7 and 11 p.m. that command premium advertising rates — have fallen sharply. CNN, reports The New York Times and MSNBC, now trails three of its principal competitors, Fox News Channel, MSNBC, and its in-house competitor, HLN (formerly Headline News).

CNN’s ratings in the prime 25-54 demographic fell 77 percent in the last 12 months. Finger-pointers and blame-gamers abound. The Times‘ Bill Carter calls the last-place performance of CNN’s “signature host” Anderson Cooper “alarming” at the 10 p.m. slot. Charles Warner of mediacurmudgeon.com writes at HuffPo that Fox and MSNBC may have outbid CNN for favorable channel positions. Others, like Bill Gorman of tvbythenumbers.com, thinks CNN lost its substantial advantage gained from its political coverage from 2006 to 2008.

But seasoned TV pundits are missing a significant point lost in the blizzard of analyses of the cable news rating wars.
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Art as the Servant of Commerce

“… every Beatles song ever recorded is going to be advertising women’s underwear and sausages… It’s one thing you’re dead, but we’re still around! They don’t have any respect for the fact that we wrote and recorded those songs, and it was our lives.” – George Harrison, 1987.

“To have great poets, there must be great audiences.” – Walt Whitman

The Levi’s jeans company is currently running a new advertising campaign featuring Walt Whitman’s poems “Pioneers! O Pioneers!” and “America.” Full Story »

You know who you are.

And… Full Story »

A recent edition of Forbes magazine explores the ROI — return on investment — of the cost of attending the nation’s more prestigious schools of business. Generally speaking, graduates of these top 75 schools need 4 to 4 1/2 years to recoup tuition, fees and foregone compensation.

Part of my job as a journalism professor is to recruit students. Because I was a journalist, I’m interested in finding bright, hard-working young men and women who’d like to follow the calling of the public service mission of journalism. (I remain optimistic, perhaps foolishly.)

Parents of prospective students, of course, routinely ask: “What’s your record on job placement?” That I can tell them, based on surveys of our grads six months after matriculation. (And it’s an excellent record, too.)

But here’s the question I dread:
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The word carries a sense of enforced separation — walls, as in pay walls. Keep out those who don’t belong — meaning those who don’t, won’t, or can’t pay.

Managers of content-provision corporations — there’s no point any more in calling them “newspaper companies” — are desperate for revenue after enduring print ad losses. So, after 15 years of giving away the milk for free online, they’ve finally mustered up the cojones to at least talk about charging for content on their websites. They speak of this in a language the reporters they’ve fired would never use — the content provision managers talk of monetizing their sites, of incorporating paid-content strategies, of generating additional digital revenue.

And if you believe pay-content impresario Steven Brill of Journalism Online, about 1,000 publishers — er, content-provision specialists — expect to make $900 million at $8.33 a month from the 10 percent of online website visitors Mr. Brill thinks would be willing to cough of up the cash. But an American Press Institute study says only 51 percent of publishers (who voluntarily completed a survey) think they can charge successfully for online content.

But what does “successfully” mean? And who gets to define it? Easy: Cui bono?
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According to Fortune Magazine, the largest American company in 2009 was Exxon Mobil Its total revenues were $442.85 billion. Second was Wal-Mart, with total revenues of $405.61 billion. Rounding out the top 10 were Chevron ($263.16 billion), ConocoPhillips ($230.76 billion), General Electric ($183.21 billion), General Motors ($148.98 billion), Ford Motor ($146.28 billion), AT&T ($124.03 billion), Hewlett-Packard ($118.36 billion), and Valero Energy ($118.30 billion).

According to the International Monetary Fund (IMF), the 182 nations of the world had a combined GDP of nearly $60.9 trillion (or $60,900 billion) in 2008. But comparing the GDP data to the Fortune 500 data produces the table at right (click for the top 182 nations and corporations each, in order). If Exxon Mobil were a country, it would rank 25^th in the world, right between Norway and Austria. Wal-Mart would rank 27^th, sandwiched between Austria and Taiwan. Chevron would rank 28^th, ConocoPhillips 42^nd, GE 49^th, GM 59^th, Ford 60^th, and AT&T, H-P, and Valero would be ranked 64-66 respectively.

In fact, all of the Fortune 500 would rank above the 40 smallest national economies in the world. And the smallest company on Fortune’s list of the 1000 largest U.S. companies would be larger than the national economies of 28 entire countries. Exxon Mobil’s revenue is greater than the combined GDP of the 78 smallest countries (out of a total of 182) in the world. Full Story »

You’re honey child to a swarm of bees
Gonna blow right through you like a breeze
Give me one last dance
Well slide down the surface of things

You’re the real thing
Yeah the real thing
You’re the real thing
Even better than the real thing

- U2

Fantasy stories, myths, legends, tall tales, fairy tales, horror, all these have been with us for a very long time. Science fiction, as well, has been with us since Mary Shelley found herself in a bet with Lord Byron about the possibility of writing a new kind of horror, one not grounded in the gothic.* So the presence in our popular culture of stories based in unreality of one form or another is certainly nothing new.

It seems to me that there’s been a lot more of it lately, though. Full Story »

The newspaper industry promises it will begin charging for news online. But it shares a similar problem with the music industry. It has allowed consumers of news for well more than a decade to treat news as a free good.

Further, during that decade, the newspaper industry has purposely deteriorated its product in a vain attempt to chase the last dram of declining advertising revenue. To do this, it has cut costs in the two principal areas it can — paper and people. Physically, newspapers have shrunk in height, width and number of pages, reducing the amount of newsprint required. In 1990 America’s daily newspapers had 56,900 staffers; 5,900 journalists lost their jobs in 2008; and thousands more have been whacked this year. And it’s the expensive high end of the experience spectrum that the industry has callously discarded. So profit levels remained tolerable to shareholders, but only because of decreased costs — not increased revenue.

And the titans of the industry now say they’re going to charge for a product produced by fewer people with less experience that’s led to far more editing errors and one-source stories that reveal much in their shallowness about the quality of the product being sold? Good luck with leading the paid content charge, Rupert.
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This explains a lot.

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Just because….

There is much you need to know to wisely direct your life. At some point, an event may occur that you cannot personally witness. Suppose the consequences of the event affect you — without first-hand knowledge of the event, will you be aware of it? Will you be able to react to it?

You will want to know what happened. You may not immediately want to know what someone else thinks or feels about what happened. That may come later. You first want someone to tell you clearly and with minimal subjectivity what happened with no opinion or impression attached.

You live in a second-hand world. You need someone to observe the world first-hand when you cannot. Who will you trust to faithfully do that for you?
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Over the past nearly four years, nearly 2,600 posts have appeared on Scholars & Rogues, almost all researched and written by the 15 folks whose names appear on our writers’ bio page. S&R writers have devoted thousands of hours to the task of filling this space.

These are skilled people with diverse interests and even more diverse points of view. Three are college professors. Also writing for S&R have been or are an Hispanic activist from Texas; a foreign affairs writer who specializes in nuclear deproliferation issues and civilian casualties resulting from armed conflict; a gay staff cartoonist; a management consultant specializing in organizational behavior whose clients include 20 percent of the Fortune 500; an ex-pat South African economist; three experts in popular culture; a former director of the Berkeley Stage Company and statistical demographer for the U.S. Census Bureau; a professional stage actor; two stay-at-moms; a photographer; and occasional guest columnists.

However, we all share one trait: We are volunteers. We don’t get paid. We have other lives, other responsibilities, other people dependent on us to make a living. As business models go, ours sucks. Modest ad income and passing the hat means S&R remains a labor of love. But can love be a sustaining force for the online medium in the absence of profit?
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The American Coalition for Clean Coal Electricity is running an advertisement at the Washington Post and The Hill websites which makes the following claim: 72% of opinion leaders support coal electricity. The ACCCE touts this claim repeatedly at their various websites, but there is so little information available about the study that produced this claim that it’s literally impossible to verify. However, given the number of inconsistencies in what little information is available, we can make an educated guess as to the accuracy of the 72% claim.

If you click on the “America’s Power” advertisement (screen shots shown at right), you’re taken to this page, where the ACCCE claims “it’s easy to see why 72 percent of American opinion leaders support the use of coal.” On this page, however, there are four links on the page that all go to the same press release that describes the ACCCE study that produced this 72% number. Full Story »

I recently offered up an open letter to America’s progressive billionaires where I noted how much better conservatives have been historically at making best use of their intellectuals and at assuring that those laying the foundation for political action were taken care of. That is, the Daniel Bells of the world didn’t have to slave at two jobs to scrape together half a salary, and as a result they were able to do important work that paid off – and handsomely – for their patrons.

In truth, the problem runs deeper than just “our side’s” billionaires, or so it appears. It started the other day when some prominent Left Blogistanis decided they weren’t going to keep their mouths shut anymore. The first shot was fired in a Greg Sargent piece at Who Runs Gov: Full Story »

In a June 1st, 2003 article by Catherine O’Mahony, published by The Sunday Business Post Online, Joey Mason, founder and managing director of Eumom is quoted as saying,

“This is really going to make us a player. For advertisers, we want to get higher quality interaction with the women they are targeting. We want them to be able to choose when and how they speak to their target customers.” He further says, “We know we are a new kid on the block and that we need to prove ourselves.” (emphasis added)

Where will Mr. Mason’s firm be a player? In 2003 Eumom was awarded a three year contract worth at least €2.4 million to provide promotional materials to Dublin’s three maternity hospitals. Eumom replaced the 25 year veteran Bounty Euro RSCG.

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Clean coal does not exist, contrary to what coal giants Peabody Energy, Arch Coal, and the coal-industry group American Coalition for Clean Coal Energy (ACCCE) claim. The Reality campaign is trying to cut off the clean coal disinformation beast at the knees, and they deserve a great deal of credit for facing it head-on. But I was only luke-warm on their first TV ad, although their first print ad (same link) was better. They’ve recently released a comparison of the ACCCE’s lump of coal with sunglasses to the iconic cigarette-smoking Joe Camel that’s a little more pointed and, IMO, more effective.

But their (new?) ad at the Washington Post was a stroke of genius, because they put the ads up on every “Page does not exist” page that the WaPo puts up when you mistype a link or find one that’s out of date. Full Story »

The I-80 corridor in eastern Iowa, for those motorists interested only in hastening their way between Des Moines to the west and Iowa City to the east, may appear empty save for fields that produce part of the state’s 2 billion bushels of corn each year.

But north and south of I-80 lie many small towns, populated by only a few hundred or few thousand Iowans. Towns like Belle Plaine, Brooklyn, Benton, Marengo, Montezuma, North English, Williamsburg, Parnell, Homestead, Oxford and Holbrook. These are towns whose median household income is less than the $47,000 statewide average.

The people who live in those towns need information to effectively make political and consumer decisions. They need it just as much as people in big cities do. But come Monday, local news may not flow quite so freely in Benton and Poweshiek counties.
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For 20 years, I was a newsman. A damned good one. I learned the craft from good newsmen who learned it from other good newsmen before me. No steenkin’ journalism school for me.

I learned to parse cop code by making daily phone calls to the cops to get the police log — and often walked to the cop shop and read it myself when the damned desk sergeant wouldn’t read it to me. I learned by paying attention to details. I listened to what sources said — always more than one, y’know — and wrote it down. I had a newsroom godfather who taught me well: “Get it right. Period.” I only used anonymous sources three times in 20 years.

One day Editor Bob said he’d heard somebody was going to build a nuclear plant up river. “Find out,” he said. I did. I had to learn how nukes operated in less than two hours before going to the presser for the announcement. I was the only newsman who asked: “Will this be a boiling water or pressurized water reactor?” Hell, the PR types didn’t know. I did. I knew the in’s and out’s of each. Score one for me. I learned the beat quickly. I reported what the utility and the government didn’t want my readers to know. I wore a button given to me by my news editor: “Question Authority.” I found facts — so my readers found out something they needed to know.
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The first domino has fallen.

The Tribune Co., publisher of what used to be some of America’s best newspapers and operators of 23 television stations, has filed for bankruptcy, citing nearly $13 billion in debt compared with $7.6 billion in assets.

Let’s make book: Who’s next?

Could it be McClatchy, the nation’s third-largest newspaper chain, which is looking for a buyer for its flagship, the Miami Herald? Or the New York Times Co., struggling with debt and trying to cop a $225 million mortgage on its year-old grand edifice of a headquarters in Manhattan to get more cash on hand?
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In 1896, Adolph Ochs bought The New York Times and boldly placed on its front-page flag the slogan All The News That’s Fit To Print. Today, its publisher, Arthur Ochs Sulzberger Jr., may need to rewrite that slogan to Less News And Less Money To Print It.

That’s because The Times has fallen on hard times (forgive me). The faltering business model that has strapped financial straitjackets onto other newspapers (witness the Christian Science Monitor ending its print edition) may have finally knee-capped the nation’s best newspaper. It has significant debt coming due, and insignificant cash on hand.
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