Archive for the 'marketing' Category



I have three stuffed animals at home that I hide when I expect visitors. (Guys don’t do stuffed animals.) But my fuzzy critters serve a purpose. Four years ago, I destroyed my living room TV set by throwing a beer bottle at it in anger and frustration. I had been watching Lou Dobbs.

So, for years, I have been throwing stuffed animals at Lou instead of beer bottles. But now I need throw them no more. Lou no longer haunts my 7 p.m. viewing. He quit his CNN program in a multi-syllabic huff this week. CNN’s venerable, respected chief national political correspondent, John King, will take over in January. I’m sure I won’t have to throw stuffed animals at Mr. King.

But I once considered Lou venerable and respected. He’s a Harvard grad, y’know, a self-touted intellectual giant in matters of finance and economics. That’s why I began watching him years ago. I learned from him things I did not know. But for the past few years, Lou has only taught me the face of intellectual arrogance, bigotry, and unexceptional reporting masquerading as “advocacy.”
Full Story »


We have this great little library around the corner, which is very convenient. In London, there are lots of libraries, but it’s such big city geographically that it’s not always the case that there’s a library just around the corner. It’s a nice library—it’s right next to The Keats House, where John Keats lived next door to Fanny Brawne before heading off to Italy and an untimely death. The trees at the edge of the Keats House grounds hang over the path that leads to the library doors, and in Spring there are lovely blossoms dropping petals on the path. The building itself is that curious medley that one often encounters in England, a combination of a bit of old grandeur with some 1960s crap thrown in to make the interior more “functional.” But it’s comfortable, it has a good collection of books and newspapers, an attractive children’s room, and a bunch of PCs that people use for internet access, and it used to have a neighbor’s cat, Moggy, who would wander in and sleep all day before she died last Spring, much to the dismay of the regulars. Full Story »


A recent edition of Forbes magazine explores the ROI — return on investment — of the cost of attending the nation’s more prestigious schools of business. Generally speaking, graduates of these top 75 schools need 4 to 4 1/2 years to recoup tuition, fees and foregone compensation.

Part of my job as a journalism professor is to recruit students. Because I was a journalist, I’m interested in finding bright, hard-working young men and women who’d like to follow the calling of the public service mission of journalism. (I remain optimistic, perhaps foolishly.)

Parents of prospective students, of course, routinely ask: “What’s your record on job placement?” That I can tell them, based on surveys of our grads six months after matriculation. (And it’s an excellent record, too.)

But here’s the question I dread:
Full Story »


The word carries a sense of enforced separation — walls, as in pay walls. Keep out those who don’t belong — meaning those who don’t, won’t, or can’t pay.

Managers of content-provision corporations — there’s no point any more in calling them “newspaper companies” — are desperate for revenue after enduring print ad losses. So, after 15 years of giving away the milk for free online, they’ve finally mustered up the cojones to at least talk about charging for content on their websites. They speak of this in a language the reporters they’ve fired would never use — the content provision managers talk of monetizing their sites, of incorporating paid-content strategies, of generating additional digital revenue.

And if you believe pay-content impresario Steven Brill of Journalism Online, about 1,000 publishers — er, content-provision specialistsexpect to make $900 million at $8.33 a month from the 10 percent of online website visitors Mr. Brill thinks would be willing to cough of up the cash. But an American Press Institute study says only 51 percent of publishers (who voluntarily completed a survey) think they can charge successfully for online content.

But what does “successfully” mean? And who gets to define it? Easy: Cui bono?
Full Story »


You’re honey child to a swarm of bees
Gonna blow right through you like a breeze
Give me one last dance
Well slide down the surface of things

You’re the real thing
Yeah the real thing
You’re the real thing
Even better than the real thing

- U2

Fantasy stories, myths, legends, tall tales, fairy tales, horror, all these have been with us for a very long time. Science fiction, as well, has been with us since Mary Shelley found herself in a bet with Lord Byron about the possibility of writing a new kind of horror, one not grounded in the gothic.* So the presence in our popular culture of stories based in unreality of one form or another is certainly nothing new.

It seems to me that there’s been a lot more of it lately, though. Full Story »


The newspaper industry promises it will begin charging for news online. But it shares a similar problem with the music industry. It has allowed consumers of news for well more than a decade to treat news as a free good.

Further, during that decade, the newspaper industry has purposely deteriorated its product in a vain attempt to chase the last dram of declining advertising revenue. To do this, it has cut costs in the two principal areas it can — paper and people. Physically, newspapers have shrunk in height, width and number of pages, reducing the amount of newsprint required. In 1990 America’s daily newspapers had 56,900 staffers; 5,900 journalists lost their jobs in 2008; and thousands more have been whacked this year. And it’s the expensive high end of the experience spectrum that the industry has callously discarded. So profit levels remained tolerable to shareholders, but only because of decreased costs — not increased revenue.

And the titans of the industry now say they’re going to charge for a product produced by fewer people with less experience that’s led to far more editing errors and one-source stories that reveal much in their shallowness about the quality of the product being sold? Good luck with leading the paid content charge, Rupert.
Full Story »


Been wondering what Tom Daschle’s been doing since he bowed out of a nomination to President Obama’s cabinet because of a peculiar Washington disease — not paying taxes?

According to The New York Times, former Sen. Daschle has been spending quality time in the White House holding forth on health-care reform. Reports The Times: “He still speaks frequently to the president, who met with him as recently as Friday morning in the Oval Office. And he remains a highly paid policy adviser to hospital, drug, pharmaceutical and other health care industry clients of Alston & Bird, the law and lobbying firm.”

He says he’s not a lobbyist. He says he’s a “resource” for his clients and former legislative colleagues. “I do not tailor my views to any specific group or client.”

How believable — or unbelievable — is that claim?
Full Story »


BonnerThere are many people and organizations in the United States who oppose the American Climate and Energy Security Act (ACES), and many of them have mailed letters, written emails, and called their Representatives and Senators in an effort to convince their legislator to vote against ACES. Some of ACES’ opponents have deep enough pockets that they can afford to hire lobbying firms to lobby against the legislation, and did so. But someone took it much farther. Someone hired public relations and lobbying firm Bonner & Associates to mobilize the grassroots to contact their legislators, and according to a Charlottesville Daily Progress article, at least one Bonner employee forged letters from two minority groups in an effort to convince U.S. Rep. Tom Perriello of Virginia to vote against ACES. Full Story »

The Sunday Smack: I dunked on LeBron James, too

Posted on July 12, 2009 by Dr. Slammy under marketing, sports [ Comments: 2 ]

There’s been a lot of controversy in King James Land this week. Apparently Xavier’s Jordan Crawford dunked on LeBron in a pickup game. Nike officials confiscated the two videos of the dunk. Depending on your perspective, LeBron is being a punk-ass little bitch or Nike was fully justified in its actions.

Please. Where was all the hoopla last month when I posterized James three times in one session? That’s right. We were playing pick-up down at the club and we matched up. Early in the first game I laid a wicked crossover on him and windmilled one before he could recover. Full Story »


A week after the election of Barack Obama as the 44th president of the United States, the chief of his transition team, John Podesta, served notice that the president would make good on his campaign promise of change in the area of ethics. In a statement, Mr. Podesta said:

President-elect Barack Obama has pledged to change the way Washington works and curb the influence of lobbyists. … During the campaign, federal lobbyists could not contribute to or raise money for the campaign. … [T]he president-elect is taking those commitments even further by announcing the strictest, and most far reaching ethics rules of any transition team in history.”

Presumably, that means President Obama wishes to end the pay-to-play philosophy that pervades the practice of politics. Well, he’s got some explaining to do, because what he promises is not always what he does.
Full Story »


lumixby JS O’Brien

Despite pie-in-the-sky economic theory, competitively priced, quality products do not always trump those of lesser quality in the marketplace. A variation of Sony’s Beta format video was used for decades by professionals because of its superiority to the VHS format, but this didn’t stop VHS from becoming the dominant consumer format. McDonald’s does not make food that is cheaper, more nutritious, or even better tasting than a good sandwich from a local deli, but this hasn’t stopped the burgermeister from selling untold billions of its artery-clogging offerings. The US health care system gets arguably fewer positive results per dollar spent than any other health care system in the world, but there are US consumers who will defend it as being “the best” right up to their untimely deaths.

The truth is that marketing techniques often trump product value when determining marketplace winners and losers. Full Story »


Salaries at newspapers are rising, reports Jennifer Saba of Editor & Publisher, a newspaper industry trade journal. But it’s not necessarily good news for would-be journalists looking to break into an industry beset by revenue problems.

Newspaper wages rose 2.1 percent from 2008 to 2009, reported Ms. Saba, based on the annual Newspaper Compensation Study by the Inland Press Association using data from 400 U.S. and Canadian papers.

But the folks getting the raises, up to 13 percent for “interactive producers,” are not the people producing the raw content — news stories.
Full Story »


Four years of college seems an appropriate time for the leavening of the young. They arrive on campus in various states of glee, fear, confusion, and hope. Four years later, many, perhaps even most, walk confidently across a stage to receive a diploma from the college president. Society is thus assured that these young men and women are capable of wisely voting, serving on a jury, and holding down a job.

College is 120 credits: That’s eight semesters at 15 credits per semester, and don’t let the door hit you on the way out. And it’s pricey: For the academic year just ended, public four-year colleges charged for tuition and fees, on average, $6,585 (up 6.4 percent from last year), and private four-year colleges cost $25,143 (up 5.9 percent from last year) for the same. Now add up to $10,000 for room and board. In a recession, that’s tough for many students and their families to afford.

Hence the recent surge in colleges touting three-year degrees. Save money, they promise. Get a head start on life, they say.

Don’t bet on it. Three-year degrees short-change both the student and society.
Full Story »


Gerg wasn’t a monster, they insisted.

He was big. He was temperamental. He was covered in green fur and didn’t wear pants. He was ever demanding. His face changed color, shape and expression depending on who was looking at him. Everybody loved Gerg, and Gerg loved everybody, but not in that genuine, heartfelt way — more like a golddigger cherishes her trophy husband, or a cheerleader loves the ugly friend she keeps around to look better in front of guys. But the support was strong, the words as heartfelt as they could sound, and the dubious sincerity of it all was easily drowned out with more wide smiles and more pairs of outstretched arms.

Gerg was, indeed, the town’s beloved mascot. On top of it all, he was always hungry. Full Story »


You’re a coalition of multinational corporations. Imagine this deal: Invest $1 in lobbying. Get a return on investment of $220. Save $100 billion on taxes, too. Nice, eh?

That’s the conclusion of three University of Kansas professors who undertook an empirical analysis of the American Jobs Creation Act of 2004 to study rates of return for money spent on lobbying, reported The Washington Post in an April 12 story by Dan Eggen.

This law — this shady excuse for a law with a name only charlatans could love — allowed companies that had earned profits overseas to inexpensively bring that money back into the States. The customary tax rate on such profits was 35 percent. But this elegantly named process — repatriation of profits — gave companies a one-time chance four years ago to haul the money home, paying only 5.25 percent.

The act was a tax holiday sought by a coalition of companies, primarily big pharmaceutical and high-technology corporations, all because they sought to pay little or no taxes on profits generated overseas — and they concocted a successful scheme to pull it off.
Full Story »

The GOP and KKK retool their selling pitches

Posted on April 30, 2009 by Djerrid under Republicans, marketing [ Comments: 6 ]

While the Republican Party is closing its ranks and entrenching itself in their ideology, the White Power movement wants you to ‘come see the lighter side‘ of racism and is hoisting its own “Big Tent”. It looks like the Grand Ol’ Party isn’t the only one playing with rebranding.

First, President Obama got the jump on the republicans by making a big show of courting their votes and then, after almost every single one of them voted against his stimulus and just about everything else the democrats put up, he successfully tarred them with being the Party of No.  Since then they have retreated into their “base”, the core of their ideologically rigid fans, and lost a senator in the process. Full Story »


You have to love the headline: GOP set to launch rebranding effort

WASHINGTON (CNN) – Coming soon to a battleground state near you: a new effort to revive the image of the Republican Party and to counter President Obama’s characterization of Republicans as “the party of ‘no.’”

CNN has learned that the new initiative, called the National Council for a New America, will be announced Thursday.

It will involve an outreach by an interesting mix of GOP officials, ranging from 2008 Republican presidential nominee John McCain to Jeb Bush, the former Florida governor and the younger brother of the man many Republicans blame for the party’s battered brand: former President George W. Bush. Full Story »


In a June 1st, 2003 article by Catherine O’Mahony, published by The Sunday Business Post Online, Joey Mason, founder and managing director of Eumom is quoted as saying,

“This is really going to make us a player. For advertisers, we want to get higher quality interaction with the women they are targeting. We want them to be able to choose when and how they speak to their target customers.” He further says, “We know we are a new kid on the block and that we need to prove ourselves.” (emphasis added)

Where will Mr. Mason’s firm be a player? In 2003 Eumom was awarded a three year contract worth at least €2.4 million to provide promotional materials to Dublin’s three maternity hospitals. Eumom replaced the 25 year veteran Bounty Euro RSCG.

Full Story »


When readership began dropping among younger demographics, they didn’t innovate. When new media technologies began emerging in the early ’90s, they didn’t innovate. When Craigslist began eating their lunch and fucking their trophy wives on the dinner table, they didn’t innovate – not unless “hey, if we fired all the employees, we’d theoretically be infinitely profitable” counts as innovation.

But now, now they’re innovating. Like lemmings on rocket skates they’re innovating. Check out the brains on these geniuses, would ya? Full Story »

Saturday Video Roundup: Got Milk?

Posted on December 13, 2008 by Dr. Slammy under funny, marketing, music, video [ Comments: 9 ]

I’m sure you’ll have questions. But first, just indulge yourself in the magic of milk-rock legends White Gold.

YouTube Preview Image Full Story »

www.scholarsandrogues.com